Dean & McPherson to deliver hospitality for more than 400,000 showgoers

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Dean & McPherson to deliver hospitality for more than 400,000 showgoers

September 21, 2023

Get ready to savour the flavours of a truly remarkable experience as Dean & McPherson proudly takes the reins again as the official hospitality partner of the Melbourne Royal Show, with this year marking the 175th anniversary of the cherished event. 

Dean & McPherson, Moonee Valley Racing Club’s hospitality group, are excited to showcase its cutting-edge hospitality solutions for the historic milestone, with over 400,000 patrons expected to flock to the Melbourne Royal Show, which runs from Thursday 21 September to Sunday 1 October. 

With over 130 dedicated staff members operating across a diverse range of outlets, including cafes, bars, a restaurant, and the prestigious Master Chef's event space, Dean & McPherson will provide an unforgettable culinary experience for showgoers. 

The Melbourne Royal Show will be foodie heaven, with some of Melbourne hospitality’s most renowned names featured, including Mr Miyagi, Tokyo Lamington, Wonder Pies, Raymond Capaldi Pizza, and Sushi Hub. In total, there will be over 100 food vendors in operation. The commitment to excellence extends to Dean & McPherson’s partners, working with suppliers such as St Remio coffee, Lion Nathan and Coca Cola. 

Dean & McPherson are ready to welcome the hundreds of thousands of visitors following a colossal two-week bump-in operation, requiring the meticulous coordination of cranes, trucks, forklifts, and manpower to accomplish the feat. 

Moonee Valley Racing Club’s Head Of Hospitality Paul Tyas said it was exciting to partner with Royal Agriculture Society of Victoria to deliver an event on such a large scale. 

“There’s a lot of hard work that goes into the set-up and the operation over the 11 days, but it’s a thrill to be able to showcase Dean & McPherson’s expertise in delivering an exceptional hospitality experience, especially in a milestone year for the Melbourne Royal Show.”  
“We look forward to providing top-class food and beverage to the large crowds that will visit the Melbourne Showgrounds.” 

Over the 11 days of the show, Dean & McPherson will also host distinguished guests on behalf of Melbourne Royal, including the Governor General, Premier and Members of Parliament, along with business leaders and Melbourne Royal members. 

Join in the celebrations of the 175th Melbourne Royal Show and enjoy outstanding hospitality at one of Victoria’s largest events.

Buy your tickets to the Melbourne Royal Show Here -

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5 Stars
Presidents Cup
Matthew P. Kamienski
Vice President and Executive Director

Personally having working in the event industry for 20 plus years and in multiple markets around the world, I have encountered many outside catering companies and have to say that, Dean & McPherson is one of the best companies that I have worked with full stop. The entire team showed an incredible amount of professionalism and flexibility, but more than anything it was their teamwork, creative abilities and willingness to assist in all aspects of the event that sets them apart from any other I have worked with.

5 Stars
Presidents Cup

As a company we couldn’t be happier with the decision we made to partner with Dean & McPherson. The 2018 ISPS Handa World Cup of Golf was a massive success and the perfect launching pad for what was to come as the 2019 Presidents Cup was the biggest and most successful Presidents Cup to date across every key metric. We can’t thank Dean & McPherson enough for their partnership and know that we would not have achieved what we did without them.

5 Stars
World Cup of Golf, Metropolitan Golf Club
Matt Kamienski
pga tour

All I can say is wow! You all are amazing and can’t thank you enough for all you do to support us and our events. The comments and feedback received from everyone has been tremendous and it is clear that the World Cup was just the beginning for Dean & McPherson. The quality, the presentation, the service was first class – most importantly the people are just awesome – thank you for our partnership!

5 Stars
North Melbourne Grand Final Breakfast

I just wanted to send you a note to say thanks for all of your assistance with making the breakfast a success. We have had some great feedback and much of it centred on the quality and quantity of food so it was a really great experience for our guests. On top of that the service you provided was first rate and we certainly made the correct decision in working with you and your team. Your flexibility in helping us drive as many sales as possible was greatly appreciated, in particular considering how busy you were with the constant changes around the Cox Plate.

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