Catering to over 16,000 delegates, the company is delivering a world-class culinary experience that reinforces its reputation as a leader in large-scale international event catering.
Dean & McPherson provides a world-class catering experience, overseeing the end-to-end food and beverage service. This includes the preparation and service of over 11,000 crayfish and 4.5 tonnes of marble score 6&8 porterhouse steak, highlighting the company’s commitment to quality, scale, and precision.
Reflecting both Indigenous and Modern Australian culinary influences, the menu is carefully curated to provide delegates with a unique and engaging dining experience. With a strong focus on sustainability, catering incorporates locally sourced ingredients, a zero-waste approach, and eco-friendly packaging to minimise environmental impact. Interactive culinary features such as live cooking stations and tastings create a dynamic dining atmosphere for guests.
“Feeding thousands of guests across multiple days requires meticulous planning and precision. Months of preparation are needed to ensure our suppliers have the necessary ingredients ready, and running four kitchens simultaneously presents an exciting challenge,” said Paul Tyas, Head of Hospitality.
Securing this prestigious contract results from Dean & McPherson’s strong partnership with Melbourne Royal and its established reputation as an industry leader in large-scale event catering.
“Our goal is simple: to go beyond expectations every time. Being chosen as the exclusive hospitality provider for the Amway China Leadership Seminar is a testament to our ability to handle high-profile, large-scale events with creativity, precision, and flexibility,” said Bryce Bernhardt, Group Executive Chef.
Amway China’s 30th-anniversary celebration brings a significant economic boost to Melbourne—filling 32,000 hotel room nights and injecting an estimated $100 million into the Victorian economy. This marks the largest incentive event to be held in Melbourne and the most significant outbound delegation from China to any destination worldwide.
“On the special occasion of Amway China's 30th anniversary, we are excited to meet in Melbourne for our Leadership Seminar. Our delegates look forward to gathering to share knowledge and discover all that this incredible city has to offer,” said Carl Wen, Director of Special Events, Amway China.
Beyond this event, Dean & McPherson continues to expand its presence in the corporate and major event catering space, aiming to become the go-to hospitality provider for global brands, premium venues, and large-scale events.
“We want our name to be synonymous with quality and excellence at major events. From gala dinners to corporate conferences, our vision is to elevate the catering experience and set new benchmarks in hospitality,” added Paul Tyas.
With decades of experience in hospitality, Dean & McPherson is a leading provider of premium catering solutions for major corporate events, cultural gatherings, and sporting spectacles. Known for its innovative approach, exceptional service, and commitment to sustainability, the company has become a trusted name in the industry, delivering remarkable dining experiences across Australia.
Contact Dean & McPherson if you need catering for a big event
Dean and McPherson have been a trusted catering partner for Melbourne Royal since 2021, delivering exceptional hospitality services at the Melbourne Showgrounds and Melbourne Royal Show. Managing catering for events with up to 500,000 attendees, they consistently provide high-quality food, seamless service, and a commitment to excellence that reflects our brand. Their culinary expertise, attention to detail, and professionalism make them a standout hospitality partner. I highly recommend Dean and McPherson for any catering needs.
Personally having working in the event industry for 20 plus years and in multiple markets around the world, I have encountered many outside catering companies and have to say that, Dean & McPherson is one of the best companies that I have worked with full stop. The entire team showed an incredible amount of professionalism and flexibility, but more than anything it was their teamwork, creative abilities and willingness to assist in all aspects of the event that sets them apart from any other I have worked with.
As a company we couldn’t be happier with the decision we made to partner with Dean & McPherson. The 2018 ISPS Handa World Cup of Golf was a massive success and the perfect launching pad for what was to come as the 2019 Presidents Cup was the biggest and most successful Presidents Cup to date across every key metric. We can’t thank Dean & McPherson enough for their partnership and know that we would not have achieved what we did without them.
All I can say is wow! You all are amazing and can’t thank you enough for all you do to support us and our events. The comments and feedback received from everyone has been tremendous and it is clear that the World Cup was just the beginning for Dean & McPherson. The quality, the presentation, the service was first class – most importantly the people are just awesome – thank you for our partnership!
I just wanted to send you a note to say thanks for all of your assistance with making the breakfast a success. We have had some great feedback and much of it centred on the quality and quantity of food so it was a really great experience for our guests. On top of that the service you provided was first rate and we certainly made the correct decision in working with you and your team. Your flexibility in helping us drive as many sales as possible was greatly appreciated, in particular considering how busy you were with the constant changes around the Cox Plate.
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